We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade. Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, […]
Content marketing plays different roles at different stages in the customer journey, but there’s one role it needs to play at every stage in that journey—supporting your brand. At first glance, supporting your brand can sound like a frivolous pursuit. However, when you consider that 82% of customers always buy from a brand they’re emotionally connected […]
The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best […]
It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs […]
Do you have a process of monitoring trending topics and content online? Or content from your competitors? How about mentions of your own brand (or founders and executives)? There’s no one single place to do this. You can use Google search and social media platforms (search, hashtags, and mentions), Google alerts, and more. These are […]
Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals. And then a colleague upsets all […]
By some estimates, as much as 90% of the marketing content that’s created never gets used. There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as […]
You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board. Some of the biggest challenges that come with content curation include questions like: How can I find the right content to curate? What should be my content curation strategy? Can I curate content […]
