Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade. Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, […]

Building Brand Into Every Step of the Content Development Process

Content marketing plays different roles at different stages in the customer journey, but there’s one role it needs to play at every stage in that journey—supporting your brand. At first glance, supporting your brand can sound like a frivolous pursuit. However, when you consider that 82% of customers always buy from a brand they’re emotionally connected […]

How to use content to increase employee engagement, retention, and happiness

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best […]

Content alerts: why you need them and how to set them up right

Do you have a process of monitoring trending topics and content online? Or content from your competitors? How about mentions of your own brand (or founders and executives)? There’s no one single place to do this. You can use Google search and social media platforms (search, hashtags, and mentions), Google alerts, and more. These are […]

Curating Content for the Disabled: A Guide to Web Accessibility

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals.  And then a colleague upsets all […]

How to Improve Collaboration Between Marketers and Content Creators

By some estimates, as much as 90% of the marketing content that’s created never gets used. There are plenty of reasons behind this shortcoming. Salespeople are busy. They may not have the time to sort through an endless marketing library when they have an engaged prospect on the line. Marketers contribute to content irrelevancy as […]