6 Steps for Prepping Your Brand as the US Economy Slowly Reopens

Are we going back to normal? The news on phased, state-mandated openings suggests otherwise, and uncertainty is the new normal. We’re going to be going back and forth between social isolation and a new state of social interaction with certain physical limitations. Consumers will fluctuate between staying at home and redefining what going out means, […]

[Product Updates] New Work From Home Tools to Help Your Team Work Better

As we grapple with a “new normal” as individuals, we know that marketers are also (in many cases) navigating new professional challenges — from pivoting strategies, to reallocating resources, to managing distributed teams — all while acclimating to the dynamic of working from home. To help adjust to the “new normal”, new work from home […]

9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19

Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions. The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are rapidly adjusting their long-planned strategies in […]

NewsCred is Getting One Million Masks to Healthcare Workers in NYC and Beyond

At NewsCred, we have always believed that every company has an obligation and responsibility to the communities in which they operate. We wanted to share the story of 1M MASKS and how we are doing our small part during this global crisis. We hope you will support us.   In times of crisis, we can […]

The Impact of Coronavirus (COVID-19) on Marketing Teams

The impact of coronavirus (COVID-19) is forcing marketers to pivot strategies and navigate through the new normal. In April 2020, Sirkin Research, commissioned by NewsCred, surveyed marketing leaders in enterprise-level organizations to understand the impact of coronavirus to marketing teams around the world. The survey covers the following topics: Percent of marketing workforce working remotely […]

Leadership communications in times of crisis: PR chiefs offer insights

One of the core competencies of effective leadership is being able to communicate with stakeholders and colleagues when under pressure. In living memory, no other crisis has placed such demand on world leaders as Covid-19 outbreak has. Politicians are under immense pressure to safeguard their people and economies and how they relay these strategies is […]

Content curation for nonprofits: benefits, ideas, and steps you can take today

If your job is to grow the reach and impact of your nonprofit, chances are you’re already stretched quite thin. From traditional marketing to social media, and from organizing events to handling emails and press communication, you simply don’t have the time to create original content that’s relevant and timely. Current crisis is showing us […]