Remote Working Strategy Challenges During Coronavirus

Creating a remote working strategy during Coronavirus: If you are like many of our enterprise clients, your individual (and team) working conditions have been impacted by the recent coronavirus (COVID-19) outbreak. Fortunately, the power of modern technology allows us to remain connected, and in many cases, bridge the lack of physical interaction. Still, the gravity […]

As CMOs Navigate Their Rise in Status, Marketing Resource Management is Primed for a Second Coming

Remember when Marketing Resource Management was the next big thing? It started in the digital mists of time in the early 2000s, when several companies formed around Marketing Resource Management with the idea of providing software systems to manage the growing complexity of marketing campaigns. Turned out it was an idea ahead of its time. […]

Content curation for internal communications: your go-to guide for success

If you’re in charge of your company’s communications, you have a lot on your plate at all times. You’re handling media relationships, working with your social media team, and monitoring news about your company. You’re also making sure your communications are crisis-ready if needs be. As we’ve already talked about, you can use content curation […]

Content curation for communication teams: your guide for external audiences

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation. If […]

4 Types of Content You Should Publish and Promote in 2020

In 2020, there’s no longer any debate about the value of social media marketing. The only question is whether you’re going to be able to unlock that potential.  Effective social media marketing isn’t just about increasing your following on various platforms; it’s about attracting relevant audience members and getting them hooked on your content, as […]

How to Build an Impactful Newsletter For Your Executives and Decision Makers

Think about this paradox: C-level executives play an important role in their company. They have an overview of the big picture that benefits everyone in the company, and they always consider the best decisions they can make. At the same time, they are extremely busy and difficult to reach. Their schedules are packed and their […]

Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade. Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, […]

Building Brand Into Every Step of the Content Development Process

Content marketing plays different roles at different stages in the customer journey, but there’s one role it needs to play at every stage in that journey—supporting your brand. At first glance, supporting your brand can sound like a frivolous pursuit. However, when you consider that 82% of customers always buy from a brand they’re emotionally connected […]

How to use content to increase employee engagement, retention, and happiness

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best […]